Monday, October 19, 2009

Book Wars

Last Week, Walmart.com started the online Book Wars by slashing the prices of 10 highly anticipated hardback titles to $10. Amazon.com, the largest online bookseller, followed suit slashing prices on the same 10 titles to $10. Walmart slashed the price to $9 and Amazon followed suit.

Then 10 books are:
  1. Going Rogue: An American Life by Sarah Palin
  2. Ford County by John Grisham
  3. Under the Dome by Stephen King
  4. I, Alex Cross by James Patterson
  5. Breathless by Dean Koontz
  6. Pirate Latitudes by Michael Crichton
  7. Kindred in Death by J.D. Robb
  8. Ice by Linda Howard
  9. The Lacuna by Barbara Kingsolver
  10. First Lord's Fury by Jim Butcher
The last time I checked, Walmart has slashed their prices further - going down to $8.98 and $8.99 with free shipping. While Amazon stuck with $9.00 price. Now, Target has joined the war offering $8.99 to six (6) of the books listed above (1, 2, 4, 6, 8 and 9) plus shipping. Walmart has a pre-order price  guarantee on the books meaning if the prices goes lower, then you will received the lowest price. Will Barnes & Noble and Borders follow suit?

What's the benefit of the price wars to consumer? Well, if you haven't realized, you are saving tons of money of possibly the hottest books that will be coming out this November. The hardcover, Under the Dome by Stephen King has a regular price of $35. That means, you save $26.02 or at least 74%. That's the biggest savings among the 10 pre-selling books.

Of course a lot of book publishers are worried that this would hurt long-term sales since lowering of the price can sometimes devalue the books. This also affects the usual booksellers since most consumers will be running to Walmart, Amazon and Target to snatch these books at the lowest price especially when the economy is still not unstable and consumers are watching their pockets more carefully.

But I'm pretty sure this price war won't last since the three online retailers still need to make up for the losses that this price war would produce. So before this ends, you should start going to Walmart.com, Amazon.com or Target.com and snatch these books while the prices are still at the lowest.

Hey, I already pre-purchase five (5) of them...

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